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The Philosophy behind ProFee

 

ProFee continually undertakes research on the relationship dynamics between practices and their clients, with a particular focus on debtor management issues. Three key philosophies always emerge as constants, not just of the ProFee concept, but how ProFee transforms a practice's debtor management culture.

 

(1) Debtor management - It's not just collecting fees

 

Too many practices regard debtor management (DM) as an exercise that commences once the fee is presented to the client, or worse, that DM is put into place once the client has exceeded the firm’s credit terms.

 

Astute practices acknowledge that DM must commence far earlier in the practice-client relationship time line.

 

It is our view that DM must be locked into practice operating procedures / templates at the point where:

 

(i)                   Credit terms are decided

 

And just as important but often overlooked:

 

(ii)                 Client fee-paying options are decided

 

In other words, debtor management isn’t just about “collecting fees” but rather facilitating individual client’s capacity, choices and therefore motivation to pay promptly.

 

Once you decide to use ProFee, you will have entrée to more support material in the Professional Access section of the web site.

 

 

(2) If you keep doing the same things, you will keep getting the same results

 

Unless a practice is [or commits to becoming] proactive in debtor management strategies, it is unlikely to significantly improve its fee collections status quo. Our experience to date reflects that practices with an active approach to DM generally achieve significantly better results when they utilise ProFee in their practice. Similarly, practices who commit to a more planned DM activity as they deploy ProFee seem to achieve a dramatic turnaround. However, practices with ineffective DM systems, only using ProFee with financially distressed clients will see little improvement.


The ProFee concept, correctly introduced, can just about guarantee three outcomes

 

(i)                   Collections activity becomes more cost effective

(ii)                 Cash flow streams increase (and not necessarily all via ProFee)

(iii)                Pinpoints clients whose relationship with the firm may need to be reassessed

 

We will show you how to successfully implement ProFee to both compliment and enhance your existing DM strategies.

 

 

(3) What really excites us: Improved practice-client relationships

 

Relationships are so important.

 

The immediate effect of ProFee is improving the cash flow of both practice and client. That is only touching the surface. Relationships should define the trust a client places in a practice. The fees paid reflect the value of the work done, which in turn is a measure of a client’s trust.

 

A practice and a client, without consciously realising it, execute this dynamic each time a transaction takes place.

 

ProFee simply helps to ensure the relationship interaction remains achievable or in many cases, restored.

 

It can happen in several ways, dependant like most things, on individual client needs.

 

Clients who are good payers, may simply appreciate that there is another payment option, should it ever be required. By highlighting ProFee to prompt paying clients, the practice has demonstrated its continual search to improve services. Prompt paying clients may in the future have that ‘rainy day’ where an option like ProFee could have an application e.g.

 

  • A business opportunity / crisis requiring an intense amount of unbudgeted professional support to be undertaken in a short time.
  • A shift in the client’s sales cycles means that a specified time period no longer provides strong cash flows

 


More often than not, ProFee’s real strength is in transforming clients whose previous paying performance was mediocre.

 

Too many clients under – utilise their accountant or solicitor. Most clients are aware of some of the resources that the respective professions offer. Most clients actually want to “pay their way,” especially with those professions that have proven to be trusted advisors to the business.

 

One of the biggest inhibitors has not been the cost / value of the expertise the Accountant is offering, but the impact on client cash flows.

 

We are seeing evidence of practices arranging funding for some initial work (e.g. tax compliance) only to come back and arrange funding on special project work. In other words, once a client has discovered an affordable way to access professional resources, there is a tendency to commission the professional for other assignments. The mutual benefit is obvious.




 
 
 
 
ProFee is a registered Trade Mark owned by  Lumley General Insurance Limited Australia Pty Ltd
All materials on this website are copyright and all rights are reserved by  Lumley General Insurance Limited  - 2004